How confidence can be the key to your success and survival.

Covid has impacted on everyone’s lives over the course of the last year in some way and will continue to do so for the foreseeable future.

With this in mind there is a key element that may help you get by over the coming months and years.

Confidence.

In order to be successful in today's fast-paced world, talent, academia and qualifications are not enough. Above all, being confident in your work is crucial for your career success.

Being confident in the workplace enables you to be proactive, assertive and focused. Having true confidence not only allows you to have a positive impact at work, but it also helps you make choices that will benefit your life in general.

Having confidence means knowing your worth and trusting that others will recognise the value of your service too. Without confidence, a business owner may want to reach everyone and anyone - keeping their fees and prices low, as they are afraid to ask for more money.

But, having confidence means understanding the value you offer, effectively communicating and presenting yourself, which then results in getting noticed for all the right reasons and increasing your income. The clients of confident people do not question or undermine what the services or products are worth, but pay what the business owner decides they are worth - because they see it as good value for money.

They know by possessing confidence they close more deals, charge higher rates, and create clients who value and respect them and their services and don't expect discounts or cheap deals.

They have a strong sense of self and they know confidence enables them to lead powerfully. They are consistent, grounded and don't take rejections personally. They invest time in learning and developing their skills and knowledge further.

So, whether you’re just starting out or have been running a company for some time, confidence really is key. Having a strong sense of self-belief will affect how you communicate with colleagues, as well as how effective you are in your output and your enjoyment of your job.

So, how can you build your confidence so you can take your business to the next level?

A coach can provide the guidance and support to help you find the confidence to achieve all you wish to - in business and in life.